A recent survey during
current festive season was done on seven different automotive brands and taken there preferred attributes for a purchase/like. The underlying
dimensional graph characterize how customers differentiated between attributes+.
Following are key observations:
It seems
people are paying less importance to “price” factor, however, aspects like good
value for money, parking space, servicing attributes work towards existing
dominant brands. Coming to newer brands, attributes viz., performance,
attractiveness, technology, safety, suitability, zippy (quick and energetic)
driving their purchase/like. Two other brands are preferred for their sporty,
venturous, exterior looks, athletic and stylish nature.
+Survey
data comes from a specific Indian City.
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